A decision to offer the US president's daughter one of the show's "keynote" sessions has caused controversy.
Critics have said other women with more expertise have failed to be granted lower-profile slots at the trade show.
But Gary Shapiro told the BBC that he did not regret the decision.
"There's a lot of focus on jobs of the future, and certainly the keynote that I'll be doing with Ivanka Trump will be focusing on... how industry is working with government on this very important issue," he said.
He will interview Ms Trump - who serves as a jobs creation adviser to the president - when she appears on stage on Tuesday 7 January.
He declined, however, to say if her appearance had been his organisation's idea or if the White House had requested the address.
'Upset' and 'insulted'
The US Consumer Technology Association (CTA) confirmed Ms Trump would headline a discussion about "the path to the future of work" in a press release shortly before Christmas.Over the following days hundreds of people tweeted objections to the announcement, often using the hashtag #BoycottCES.
Source: BBC
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